UX / Product Designer

 

Aesthetics are opinion. Usability is proof.

I design digital products that reduce friction and improve clarity — leading to measurable gains in engagement and customer satisfaction.

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Projects

Transforming Paper-Based Returns into a Digital Journey

Digitized the entire returns process, achieving 40% online adoption within the first month and enabling the company to fully remove paper return forms.

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Reducing Checkout Friction Through Smarter Promotion Code Design

Optimized promotion code interactions throughout checkout, increasing conversion rate by 1.55% and improving revenue per session.

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Improving Accessibility to Create a More Inclusive Digital Experience

Evaluated accessibility gaps across the online shop, delivering a prioritized roadmap to improve usability and ensure inclusive access for all users.

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Expertise

UX Audit & Analysis

Uncover high-impact usability gaps and translate insights into actionable product improvements.

Interaction & Interface Design

Design intuitive flows that balance user needs, business goals, and technical constraints.

Wireframing & Prototyping

Rapidly test and validate concepts before development to reduce risk and align teams early.

User Research & Testing

Generate measurable insights that inform product decisions and validate direction.

Accessibility Consulting

Integrate accessibility standards into product systems to ensure inclusive and sustainable design.

Experience

With over 5 years of UX experience, I design and optimize digital products across e-commerce and service platforms — focusing on usability, accessibility, and measurable improvements.

My background in Social Work shapes how I approach design: with empathy, a strong understanding of user behavior, and a commitment to creating inclusive systems.

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The Collaborators’ Corner

"On top of her experience and professionalism, working with Leslie is genuinely fun. The way she creates an environment where ideas can flow freely makes teamwork both enjoyable and very productive."

Sireena R.
Senior UX Designer

"Working with Leslie is simply a real highlight! She just bursts with good ideas and has a great sense of how to approach topics creatively and thoughtfully. No matter what it's about – she works with passion, structure, and an impressive awareness of quality."

Cynthia H.
Psychologist & UX Researcher

"I love Leslie‘s work! She cuts through complex problems and turns them into sharp, usable designs that not only look great in prototypes but also make customers happy."

Martin C.
UX/UI Designer

"I would highly recommend Leslie to any team looking for someone who combines expertise, drive, and a truly inspiring work ethic."

Miriam S.
Senior UX/UI Designer

"Leslie is always 100% reliable when she is assigned or takes on tasks. She works independently, and I know the task is in good hands."

Sofia W.
UX Designer

"With Leslie on board, projects gain ease and decisions are made quickly, strategically, and clearly. She is a person who communicates openly, confidently, and with clarity. Her empathy and efficiency have always made her a highly valuable team member"

Nicola O.
UX & Strategic Designer